Customer Marketing Manager

Customer Marketing Manager

We are looking for a Customer Marketing Manager to build and manage our structured community of B2B users. The challenge will be to create & execute strategies to generate traction and drive engagement in our community of thousands of users.

This role will be deeply involved in the future shaping of our products but also in the improvement of our service quality and development of marketing campaigns. This will contribute to improve the overall engagement and satisfaction of our users in the Doctolib experience. This role requires at least 5 years marketing experience in a fast growing tech company, a top tier consultancy, or an equivalent top track record (VC firm etc). 

What will be your missions?

• Grow visits and active members on our user community platform by collaborating with product marketing & product teams.
• Continually improve our moderation process in order to scale our community
• Develop our user advocacy program to engage, retain and drive the growth our community and increase the trust in Doctolib 
• Develop & execute animation strategies in order to increase engagement throughout our community and our user advocacy program, online & offline.
• Leverage our power users in order to help our product teams, improve the global usage of our product, our service quality and increase our upsells & leads 
• Define community value by working closely with data analysts and measuring impact

Your team

The Product Marketing team has the objective to define and deliver a perfect product-market fit for all our customers, thanks to a thorough understanding of healthcare professionals. By joining us Customer Marketing Manager, you will report to the Product Lead Marketing and be part of Doctolib's founding team in Italy. Reporting directing to the Product Marketing Lead, you will be one of the first hires of Doctolib in  Italy.

Your skills 

You could be our next team mate if: 

- You have a minimum of 5 years experience with a fast and successful track record in Marketing or Product positions that include community management, event organization & management, market research preferably in a fast-growing company;

- You have a significant experience of building a community of users from scratch.

- You have experienced working with product management and engineering organizations in a tech environment.

- You have excellent communication skills, with the ability to articulate both verbally and in writing a compelling vision;

- You have a strong entrepreneurial mindset with the ambition to transform the healthcare sector;

- You are used to working in an international environment and able to think global / act local;

- You are fluent in English. Native speaker in Italian is mandatory;

Now, it would be fantastic if you could also 

- Have an understanding of the healthcare industry and a good vision of the future of healthcare

- Speak either french or german  

The interview process

What you’ll get by joining us 

• An extensive and tailored onboarding program - The Doctolib Academy,
• A personalised learning program based on your professional goals and skills (language courses, sales courses, product training, market research, etc),
• Team building activities (2-4) and monthly company wide events and activities,
• A referral program giving you access to our DoctoStore where you can stock up on Doctolib branded swag or make a donation to a charity,
• A flexible work environment with an optional 2 remote days/week

• Free healthcare insurance for you and your family,
• Discounted membership rates for Gymlib,
• Lunch vouchers with Swile
• For Parents, we offer both leave for a sick child, and an extended one month leave for the “second parent” after a birth

Position details

- Location: Milan, Italy

- Package: Highly attractive salary (fix and bonus) and equity package plus all benefits of Doctolib employees. 

- Start date: As soon as possible

About Doctolib

Founded in 2013, Doctolib is the fastest growing and one of the leading e-health services in Europe. 

We provide healthcare professionals with a software solution with a full range of services to help improve the efficiency of their operations, provide their patients with a more seamless experience, attract new patients, and collaborate with other practitioners. 

We provide patients with a more transparent access to healthcare and a full suite of online services to manage their health: from finding nearby healthcare professionals, to booking/managing appointments 24/7 online, having remote medical consultations via video and receiving a digital prescription in their online account.

Key figures

Joining Doctolib means joining a group of passionate entrepreneurs who are transforming the healthcare industry and this means sharing our SCALES values : 

• SERVE : Provide exceptional service to healthcare professionals & their patients
• CARE : Take care of our team
• ACT: Be action-oriented and bold
• LEARN : Be humble and learn 3 things every day
• ENJOY : Enjoy and maintain a high level of energy
• STRUCTURE : Work with methodology & efficiency to scale

At Doctolib, we don’t just accept diversity, we respect and celebrate it! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability or place of origin. We take care of each other and are grateful for each Doctoliber’s contribution to our mission!