Strategic Product Marketing Manager (x/f/m)

Doctolib is looking for a Product Marketing Manager. You will be assigned to one of Doctolib’s products & your mission will be to drive product success & product sales thanks to critical yet pragmatic thinking, a strategic big picture view and powerful marketing initiatives. 

Directly reporting to a Senior Product Marketing Manager, you will work closely with Product Management, Product Strategy, Market Research, Analytics & other marketing teams.

What you will do

• Understand our users (healthcare professionals): Who are our users, existing and future ones? What are their needs? How can we address them better?

• How do healthcare professionals use our product? What is missing for a better experience?

• Provide Product Feedback & help prioritize product roadmaps: How should we evolve our product to achieve continued growth & user satisfaction (problem solving & feature specs owned by Product teams)?

• Define a product marketing strategy: How can we best market our product & improve engagement?

• Drive cross-functional projects in an international environment with C-level involvement and direct user impact

• Measure and analyze the impact on Product Usage Engagement and Product ROI

• Monitor competition and strategically adapt our product presentation thanks to competition insights

You will be in charge of defining and delivering results on 3 KPIs at the heart of Doctolib’s economic model:

• Your product’s NPS

• Your product’s New MRR in EUR

• Your product’s Churn Rate

Your skills

• You have 4+ years of experience in product strategy, product marketing management, go-to-market strategy or strategy consulting

• You are experienced in defining product offers or service plans

• You are a product lover, marketing lover, data lover and technology enthusiast who wants to revolutionize healthcare 

• You’re strong in analysing market dynamics to drive product and marketing strategy

• You have done your share of project management and can bring together multiple functions to get things done in a fast-moving environment. 

• You have strong cross-functional leadership

• You have excellent communication skills, with the ability to articulate both verbally and in writing a compelling vision

• You are used to working in an international environment and able to think global / act local

• You recognize yourself in our SCALES values (Service, Care, Act, Learn, Enjoy, Structure)

• You have an entrepreneurial mindset with the ambition to transform the healthcare sector

• You are fluent in English and speak German on a native level. French is a plus.

• An understanding of the healthcare industry and a good vision of the future of healthcare is a plus.

The interview process

• Interview with Talent Partner

• Interview with Manager

• Case Study & Final Interview

About Doctolib

Founded in 2013, Doctolib is one of the fastest growing e-health services in Europe.

We provide healthcare professionals with services to improve the efficiency of their organization, transform their patients' experience, and strengthen cooperation with other practitioners. We help patients to access care easily, with online appointment scheduling, teleconsultations and receiving their prescriptions online.

Doctolib is also a group of passionate entrepreneurs who are transforming the healthcare industry and share the SCALES values.


At Doctolib, we don’t just accept diversity, we respect and celebrate it! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability or place of origin. We take care of each other and are grateful for each Doctoliber’s contribution to our mission!